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Motorola Mobility

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Motorola Mobility LLC , marketed as Motorola , is an American consumer electronics and telecommunications company, and a subsidiary of Chinese multinational technology company Lenovo. Motorola primarily manufactures smartphones and other mobile devices running the Android operating system developed by Google. Motorola Mobility was formed on January 4, 2011, after a split of Motorola into two separate companies, with Motorola Mobility assuming the company's consumer-oriented product lines (including its mobile phone business, as well as its cable modems and pay television set-top boxes), while Motorola Solutions assuming the company's enterprise-oriented product lines. In May 2012 Google acquired Motorola Mobility for US$12.5 billion; the main intent of the purchase was to gain Motorola's patent portfolio, in order to protect other Android vendors from litigation. Under Google, Motorola increased its focus on the entry-level smartphone market, and under the Google ATAP divis

History

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On January 4, 2011, Motorola Inc. was split into two publicly traded companies; Motorola Solutions took on the company's enterprise-oriented business units, while the remaining consumer division was taken on by Motorola Mobility. Motorola Mobility originally consisted of the mobile devices business, which produced smartphones, mobile accessories including Bluetooth headphones, and the home business, which produced set-top boxes, end-to-end video solutions, cordless phones, and cable modems. Legally, the split was structured so that Motorola Inc. changed its name to Motorola Solutions and spun off Motorola Mobility as a new publicly traded company. Under Google ownership edit On August 15, 2011, Google announced that it would acquire Motorola Mobility for $12.5 billion, pending regulatory approval. Critics viewed Google as being a white knight, since Motorola had recently had a fifth straight quarter of losses. Google planned to operate Motorola as an independent company. In a pos

Products

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Razr edit Motorola Mobility's predecessor Motorola Inc released the Razr V3 in the third quarter of 2004. Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone, but within a year, its price was lowered and it was wildly successful, selling over 50 million units by July 2006. Over the Razr four-year run, Motorola sold more than 130 million units, becoming the bestselling clamshell phone in the world. Motorola released other phones based on the Razr design as part of the 4LTR line. These include the Pebl U6, Slvr L6, Slvr L7 (more expensive variant of Slvr L6), Razr V3c (CDMA), Razr V3i (with upgraded camera and appearance and iTunes syncing for 100 songs), V3x (supports 3G technology and has a 2-megapixel camera), Razr V3xx (supports 3.5G technology) and Razr maxx V6 (supports 3.5G technology and has a 2-megapixel camera) announced in July 2006. The Razr series was marketed until July 2007, when the succeeding Motorola Razr2 ser

Corporate image

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First Motorola logo. Motorola Mobility logo between 2011 and 2013. Motorola logo between 2013 and 2014. Motorola logo from 2015 to 2016.

Brand licensing

The company has licensed its brand through the years to several companies and a variety of home products and mobile phone accessories have been released. Motorola Mobility created a dedicated "Motorola Home" website for these products, which sells corded and cordless phones, cable modems and routers, baby monitors, home monitoring systems and pet safety systems. In 2015, Motorola Mobility sold its brand rights for accessories to Binatone, which already was the official licensee for certain home products. This deal includes brand rights for all mobile and car accessories under the Motorola brand. In 2016, Zoom Telephonics was granted the worldwide brand rights for home networking products, including cable modems, routers, Wi-Fi range extenders and related networking products.